Factors Driving Policy Holders in Selecting Health Insurance Companies
S. Taj Sulthana & A. Martin David · South Asian Journal of Social Studies and Economics · 2026
The health insurance market is highly competitive, requiring insurers to understand the factors influencing policyholders’ selection decisions. Using a quantitative approach and factor analysis, this study was conducted in Madurai during the year 2025 to identify the key determin...
Open access
Research Article
10.9734/sajsse/2026/v23i21275