The Influence of Product Quality on Repurchase Intention Mediated by Customer Satisfaction: A Case Study of Chitato Potato Chips in Bandung City
Muhamad Syahrul Hanafi & Abdul Ahmad Hafidh Nurmansyah · Asian Journal of Economics, Business and Accounting · 2025
Aims: This study aims to examine the influence of product quality on repurchase intention of Chitato potato chips in Bandung City, with a specific focus on the mediating role of customer satisfaction. It seeks to test four hypotheses related to the direct and indirect effects of...
Open access
Research Article
10.9734/ajeba/2025/v25i81937