Culture Effect on Repurchasing Intention of Counterfeits Products
Abdullah M. Alhidari · Journal of Economics, Management and Trade · 2019
The aim of this paper is to illustrate the key cultural factors of consumers repurchase intentions toward counterfeit products. The study is also examining the influence of culture and social factors on attitudes towards counterfeiting products and repurchase intention among Saud...
Open access
Research Article
10.9734/jemt/2019/v23i130119