This study examines sustainability management in global supply chains by synthesising literature on Sustainable Supply Chain Management (SSCM), digital transformation, external sustainability pressures, implementation barriers and organisational outcomes. Using a qualitative desk...
Open access
Research Article10.9734/sajsse/2026/v23i71343
Modern financial markets are increasingly shaped by behavioral biases and herding behavior, which challenge traditional assumptions of rational investor decision-making and contribute to market instability. This paper explores the influence of herding behavior on financial market...
Open access
Research Article10.9734/jemt/2026/v32i61432
Consumer confidence influences household spending behavior and may affect the growth of online and distance retail activity in Türkiye. This study examines the short-run and long-run relationship between the Consumer Confidence Index and retail sales via mail orders and internet...
Open access
Research Article10.9734/ajeba/2026/v26i62294
This research aimed to determine the actual contribution of company culture to migrant employee retention. To this end, company culture was used as the independent variable, and migrant employee retention dimensions as the dependent variable. The mediating roles of both employee...
Open access
Research Article10.9734/jemt/2026/v32i11387
The paper delves into the subject of how public relations (PR) strategies might affect the corporate reputation of the Algerian food sector. So far, the expansion of the industry has been accompanied by a heavy dependence on marketing communication by the companies, and there has...
Open access
Research Article10.9734/ajess/2026/v52i12776
This qualitative and documentary research explores the current academic literature to understand how social media influencers impact online purchasing choices. It specifically highlights pivotal characteristics of influencers, including credibility, authenticity, expertise, and p...
Open access
Research Article10.9734/sajsse/2026/v23i11244
Social media marketing has become one of the most influential tools shaping modern consumer behavior. Unlike traditional marketing channels that rely on one-way communication, social media marketing allows two-way interaction, personalization, and real-time feedback. Consumers ac...
Open access
Research Article10.9734/ajess/2026/v52i12769
Influencer marketing has become a central component of brand communication on social media, yet the mechanisms through which influencer credibility translates into consumer behavioral intentions remain insufficiently specified. While prior research has established credibility as...
Open access
Research Article10.9734/ajeba/2026/v26i12128