Aims: This study aims to examine the effects of omnichannel customer experience and integration quality on customer satisfaction, with perceived value as a mediating variable, within the café service context in a developing economy. The research is conceptually grounded in custom...
Open access
Research Article10.9734/ajeba/2025/v25i122076
Aims: This study aims to analyze the influence of green customer value on green purchase intention, mediated by green psychological benefits and moderated by green marketing, among Avoskin skincare users in Malang City. The research seeks to provide deeper insights into the facto...
Open access
Research Article10.9734/ajeba/2024/v24i91495
Aims: This study aims to determine the effect of digitalization on customers' saving intention of Islamic banking and also the mediating effect of brand trust on customers' saving effect. Study Design: This research was conducted using a quantitative research methods. The results...
Open access
Research Article10.9734/ajeba/2023/v23i201093