Reiki Content on TikTok: An Analysis of Engagement Metrics, Content Themes, and Influencer Credibility in Digital Health Communication
Nicole Milano, Apeksha Mewani, Rafael Castillo Gonzalez & Corey H. Basch · Journal of Complementary and Alternative Medical Research · 2025
Aims: This study explores how Reiki, a Japanese-origin energy healing practice, is represented and engaged with on TikTok. While Reiki is increasingly visible across healthcare and wellness contexts, it remains scientifically debated. The study aimed to examine (1) the thematic c...
Open access
Research Article
10.9734/jocamr/2025/v26i11722