Symbolic Adoption of Agricultural Videos from PJTAU YouTube Channel: A Study of Telangana Farmers
Manichandana Gudla, Vijaya Lakshmi P, Apoorva Veldandi & Saurabh Tiwari · Journal of Scientific Research and Reports · 2025
The study was conducted to assess the symbolic adoption of paddy and cotton farmers towards the YouTube channel videos of PJTAU agricultural videos. An experimental study was conducted to analyse how well farmers symbolically adopted improved agricultural practices. The data were...
Open access
Research Article
10.9734/jsrr/2025/v31i73313