Factors Influencing Contact Channel Selection among Customers of Maltese Core Domestic Banks
Kamy Dimech & Ayrton Zarb · Asian Journal of Economics, Business and Accounting · 2026
Background: The Maltese banking sector is rapidly adopting multi-channel services, combining digital platforms with traditional branches to meet diverse customer needs. However, limited research on customer channel preferences creates a gap that may lead to misaligned strategies,...
Open access
Research Article
10.9734/ajeba/2026/v26i42249