Azween Bin Abdullah

Technology Acceptance Theory and Its Modeling of Advertising: Traditional Advertising or Mobile Advertising

Ramachandran Ponnan & Azween Bin Abdullah · Current Journal of Applied Science and Technology · 2017

Consumers select and enjoy media content in accordance to their state of psychological needs. They are exposed to a variety of content in which advertisements constitute a sizeable mix. While audience’s interest is situated in the main elements of program content, they come acros...