Chih-Hung Hung

Consumer Price Perception and Reaction to Price Promotion in Online Shopping

Yuan-Shuh Lii, May-Ching Ding & Chih-Hung Hung · Journal of Economics, Management and Trade · 2023

Aims: Many observations and studies have pointed out that due to the economic downturn and fierce competition in the online market, online retailers must think about how to use effective price promotion strategies to attract consumers' attention and further stimulate their purcha...

Open access Research Article 10.9734/jemt/2023/v29i101146

Consumer Price Search Behaviors in Online Shopping

Yuan-Shuh Lii, May-Ching Ding & Chih-Hung Hung · Asian Journal of Economics, Business and Accounting · 2023

Aims: Simultaneously, the decelerating economy in the real world due to the covid-19 has intensified the competition in the virtual world, forcing online retailers to consider how to steering effective price promotion strategies to attract customers and to increase their purchase...

Open access Research Article 10.9734/ajeba/2023/v23i191087