Digital Marketing Strategies for Enhancing Property Sales Amid the Growing Trend of Online Home Searches
Delba Savira & Muhammad Saddam Sofyandi · Asian Journal of Economics, Business and Accounting · 2026
Background and Aims: The property industry has shifted toward digital platforms as consumers increasingly search for properties online. This change has driven companies to adopt more structured and measurable digital marketing strategies. This study aims to analyze the implementa...
Open access
Research Article
10.9734/ajeba/2026/v26i32197