Preferences of MBA Graduates for Attributes of a Hypothetical Doctorate in Business Programme: A Conjoint Analysis in Digos City, Philippines
Cristian M. Sumalinog & Francis Manayan · Asian Journal of Education and Social Studies · 2026
This study examined the stated preferences of MBA graduates in Digos City, Philippines, for selected attributes of a hypothetical doctorate in business programme. A quantitative, cross-sectional, rank-based full-profile conjoint survey was administered electronically between Dece...
Open access
Research Article
10.9734/ajess/2026/v52i73219