Aims: This study tried to capture the perception of laundromat customers in Bangkok, Thailand towards the end of the historic and unsettling Covid-19 crisis for washing and drying purposes in terms of process, physical evidence, and people components of the service marketing mix,...
Open access
Research Article10.9734/ajeba/2023/v23i221156
Aims: This study aimed at capturing the perceptions of Bangkok street food vendors related to the business continuity of SMEs during the covid-19 pandemic. Study Design: The study design followed the 7 Ps of the service marketing model: product, price, place, promotion, process,...
Open access
Research Article10.9734/sajsse/2022/v13i430363
Aims: To capture the perception of coworking space (CWS) users during the covid-19 crisis for homeoffice and homeschooling purposes in terms of process, physical evidence and people components of the service marketing mix. Study Design: This is a grounded theory study in nature...
Open access
Research Article10.9734/sajsse/2020/v8i430219