Hwa-Seok Hwang

Determinants of Sustainable Purchase Behavior toward Organic Vegetables: Evidence from Urban Consumers in Vientiane, Laos

Lattana Soulibouth, Hwa-Seok Hwang & Byung-Wook Yun · Asian Journal of Agricultural Extension, Economics & Sociology · 2026

Background: Rising global concerns about health, food safety, and environmental sustainability have increased demand for organic vegetables, but consumer adoption remains limited and underexplored in developing countries like Laos. Aims: This study aims to examine the factors inf...