Green Marketing and Consumer Purchasing Behavior: A Systematic Literature Review through the Lens of Behavioral Economics
Delia Francesca L. Estropia, Ma. Charis Eve C. Remoreras & Karl P. Campos · Asian Journal of Economics, Business and Accounting · 2025
In today’s world, where environmental awareness and sustainable consumption are becoming global priorities, green marketing plays a vital role in influencing consumer behavior and business strategies. This paper discusses the relationship between green marketing and consumer purc...
Open access
Research Article
10.9734/ajeba/2025/v25i122080