Examining the Influence of Household Demographic Dynamics on pay-TV Penetration in Machakos County, Kenya
Kawira Faith Joseph, Kasina Martin & Nzioki Susan · Asian Journal of Economics, Business and Accounting · 2026
Market penetration of digital media services, particularly traditional pay-TV and emerging OTT platforms, depends not only on infrastructure availability but also on demographic factors that shape household adoption and consumption behavior. This study examines the impact of demo...
Open access
Research Article
10.9734/ajeba/2026/v26i52271