Swipe, Scroll, Spend: How Algorithms Shape Modern Consumption
Kevwe Onome-Irikefe · Current Journal of Applied Science and Technology · 2025
Aims: This study sets out to unravel the intricate mechanisms by which social media algorithms drive over-consumerism, with a specific emphasis on their role in promoting impulse buying and nurturing materialistic values. A key aspect of this exploration involves assessing the et...