The rapid expansion of digital commerce in emerging markets has created significant opportunities for economic participation while simultaneously introducing new challenges related to cybersecurity, data privacy, and consumer trust. Although existing research has extensively exam...
Open access
Research Article10.9734/cjast/2026/v45i94744
This review paper attempts to provide a comprehensive understanding of the metaverse by analyzing virtual worlds and augmented reality environments. The metaverse is a virtual space in which users can interact with a computer-generated environment and other users in real time. Wi...
Open access
Research Article10.9734/cjast/2023/v42i234172
This review paper delves into the topics of innovation adoption, marketing strategies, and consumer behavior within the context of the financial services industry. The focus is on converting laggards into innovators, recognizing the pivotal role of embracing innovation and cultiv...
Open access
Research Article10.9734/cjast/2023/v42i234173
Aim: This study examined the relationships between four dimensions of transformational leadership—idealised influence, inspirational motivation, intellectual stimulation, and individualised consideration—and employee performance through the mediating role of job satisfaction in G...
Open access
Research Article10.9734/cjast/2026/v45i84737
The phenomenon of social cohesion has gained much traction in the extant literature. However, research that assesses how celebrity self-disclosure can be leveraged to engender social cohesion remains very scanty in the existing literature. The current study aims at empirically te...
Open access
Research Article10.9734/cjast/2019/v38i530383
This study aims to empirically test the effect of brand trust on brand commitment and brand loyalty while examining the mediating and moderating roles of brand commitment and brand reputation respectively. To achieve this aim, data is collected from 412 smartphone users in South...
Open access
Research Article10.9734/cjast/2019/v38i430376