Social Media Marketing and Its Impact on Consumer Behavior
Lama, R.N. SAMRA & Alev Dilek AYDIN KORPES · Asian Journal of Education and Social Studies · 2026
Social media marketing has become one of the most influential tools shaping modern consumer behavior. Unlike traditional marketing channels that rely on one-way communication, social media marketing allows two-way interaction, personalization, and real-time feedback. Consumers ac...
Open access
Research Article
10.9734/ajess/2026/v52i12769