Leonardus Ricky Rengkung

Shrinkflation: A Consumer Perspective

Leonardus Ricky Rengkung & Stella Maria Paendong · Asian Journal of Economics, Business and Accounting · 2026

Shrinkflation is the process of reducing a product's size, quantity, or quality while maintaining its price, which can result in customers' trust. It has become a phenomenon in modern markets, particularly during periods of inflation and rising production costs. This practice cre...