Organizational Culture, Work Motivation, and SME Performance in E-commerce: The Moderating Role of Digital Literacy
Rudy Ismail & Lutfi Tamimi Napitupulu · South Asian Journal of Social Studies and Economics · 2026
Micro, Small, and Medium Enterprises (MSMEs) in West Java increasingly rely on e-commerce and digital platforms, making organisational culture, work motivation, and digital literacy important to business performance. This study examined the effects of organisational culture and w...
Open access
Research Article
10.9734/sajsse/2026/v23i71358