Mapping the Landscape of Research on Consumer Altruism: A Bibliometric Analysis of Trends and Future Research Directions
Mahima Rai, Shilpi Saxena & Princy Thomas · Asian Journal of Education and Social Studies · 2025
Consumer altruism has gained prominence with the rise of ethical consumption, corporate social responsibility and sustainability-driven markets. This bibliometric analysis aims to map intellectual structure, key trends and influential works on consumer altruism using data from t...
Open access
Research Article
10.9734/ajess/2025/v51i122690