Mahmoud Abdel Hamid Saleh

Brand Co-creation in the Saudi Telecommunication Sector: Antecedents and Consequences from Customer Perspective

Mahmoud Abdel Hamid Saleh & Meteb Naif Alotaibi · Journal of Economics, Management and Trade · 2018

Brand co-creation has been a crucial concept in contemporary marketing. The growing interest in co-creation had its impact on business research efforts as a support mechanism for developing the firm’s brands to meet its customer requirements and enhance the company’s competitive...

Open access Research Article 10.9734/JEMT/2018/42036

Perceived eWOM and Students’ University Enrolment Intentions: The Corporate Image as a Mediator

Shuaib Ahmed Balroo & Mahmoud Abdel Hamid Saleh · Journal of Economics, Management and Trade · 2019

The advancement of internet technologies and the emergence of social media platforms have made the influence of electronic word of mouth (eWOM) more pronounced than ever before on consumers’ purchase decisions, especially young consumers who are more engaged with new technologies...

Open access Research Article 10.9734/jemt/2019/v24i130152