Audience Preferences and Engagement with FM Radio in Tanzania: A Study of TBC FM and Wasafi FM in Kinondoni, Dar es Salaam
Mambwana S. Jumbe & Francis Ng’atigwa · Asian Research Journal of Arts & Social Sciences · 2024
This study examines the audience listenership preferences of TBC FM and Wasafi FM radio stations in Tanzania, focusing on three key objectives: the types of programs preferred by listeners, the motivations behind their listenership, and the gratification obtained. Grounded in the...
Open access
Research Article
10.9734/arjass/2024/v22i12602