Brand Strategy and the Effective Marketing Position of the Blind Box Industry: A Case Study of Pop Mart
Jason Lim Chiu, Man-Hsu Lin, Evelyn L. Chua & Jae-Hyeok Choi · Journal of Economics, Management and Trade · 2025
Aims: This study examines POP MART's rapid growth in China's blind box sector. By integrating the insights and strategies from a systematic review, the industry can successfully interact with customers, create loyalty, and produce unforgettable experiences. Study Design: A qualit...
Open access
Research Article
10.9734/jemt/2025/v31i11265