AI-Driven Personalization in Financial Services: Enhancing Customer Experience and Operational Efficiency
Manoj Kumar Vandanapu · Journal of Economics, Management and Trade · 2024
This article explores how emerging technologies are influencing personalization in the financial services sector. Personalized services enhance customer experience and promote financial inclusion. By leveraging big data and AI, financial institutions can collect and analyze custo...
Open access
Research Article
10.9734/jemt/2024/v30i111249