Mayla Surveyandini

Exploring the Role of Storytelling in Expanding Market Reach of Digital MSMEs: A Bibliometric Analysis of Marketing Communication Research

Mayla Surveyandini · Asian Journal of Economics, Business and Accounting · 2026

This study aims to map the development of research on storytelling in marketing communications related to the expansion of market reach for digital MSMEs. This study uses a bibliometric analysis approach to identify research trends, thematic structures, and relationships between...