An Qualitative Research on Regional Brand Image and Its Effect on Purchase Intention
Mo Fan & Chee Weiming · Asian Journal of Agricultural Extension, Economics & Sociology · 2022
Purpose: The purpose of this paper is to examine the origin image of selected regional brands and its effect on consumer’s purchase intention. It also seeks to examine the importance of regional brand and finally, define consumer preference for selected agricultural product, offe...
Open access
Research Article
10.9734/ajaees/2022/v40i1031148