Moyosoreoluwa Odugbesan

AI-Driven Brand Communication: Power, Trust and Identity in Digital Marketing Ecosystems

Godwin Okwara, Aladeotan Kehinde Omolara, Moyosoreoluwa Odugbesan, Rahmat Kofoworola Sanusi, Adeshewa O. Ibrahim & Adetomiwa Adesokan · Journal of Economics, Management and Trade · 2026

Artificial intelligence (AI) is reshaping digital brand communication by redistributing communicative power among brands, platforms, algorithms and consumers. This review critically examines how AI-mediated tools influence power, trust and identity within digital marketing ecosys...

Open access Research Article 10.9734/jemt/2026/v32i61436

The Influence of Generative AI and Digital Clones on Consumer Trust and Ethical Perception in Advertising

Adesina Toheeb Damilola, Samuel Okon Ekpeowoh, Gershom Randy Mensah, Adeyemi Adewunmi Olalemi, Moyosoreoluwa Odugbesan & Olabode Soetan · Current Journal of Applied Science and Technology · 2025

Objective: Digital clones and generative AI have become ground-breaking technologies in the advertising industry because they provide increased customisation, allowing companies to produce highly targeted ads that speak to the consumers’ needs. The extensive use of AI and digital...

Open access Research Article 10.9734/cjast/2025/v44i74575