Previous studies have examined the impact of social media influencers and electronic communication on consumer buying intention. However, limited research has explored the mediating role of consumer attitude in the relationship between social influence, electronic communication,...
Open access
Research Article10.9734/ajeba/2026/v26i62288
This study examines how digital opinion leaders shape consumer electronic word of mouth (e-WOM) in the technology-gadget sector. A quantitative, cross-sectional survey was conducted among 286 respondents in Eastern Uttar Pradesh who regularly followed technology influencers. Data...
Open access
Research Article10.9734/sajsse/2026/v23i81367
Tuberculosis affecting the thyroid gland is a rare occurrence, even in the regions where tuberculosis is prevalent. This case report details the presentation of a 22-year-old male who initially presented with a life-threatening condition of cardiac tamponade, ultimately diagnosed...
Open access
Research Article10.9734/ajrid/2024/v15i6352
Oral lichenoid reactions are histologically and clinically very similar to oral lichen planus, but differ, as in these cases the underlying cause is particularly identifiable. Various etiological factors for such lesion are dental restorative materials, drugs, food additives, ora...
Open access
Research Article10.9734/BJMMR/2015/15075