Nina Joan Burra

Marketing Challenges Faced by Seaweed Farmers in Zanzibar, Tanzania

Nina Joan Burra & K. N. Usha Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aim/Purpose: This study was conducted to identify the marketing challenges faced by Zanzibar’s seaweed producers and to recommend suitable strategies. Methodology: A case study approach was adopted. The study combined semi-structured questionnaires and informal group discussions...

Open access Research Article 10.9734/ajaees/2022/v40i111710

Porter’s Five Forces Analysis of Zanzibar’s Seaweed Industry

Nina Joan Burra & K. N. Ushadevi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aim: This study intended to analyse the Zanzibar seaweed industry’s (ZSI) profitability potential by adopting Porter’s five forces industry analysis framework. The objective was to identify factors in its structure contributing to the industry’s ongoing primary challenge of low r...

Open access Research Article 10.9734/ajaees/2022/v40i111700