Nouf Alrayees

Can You See Me? A Perspective of Brand Clues in the Fashion Industry in Saudi Arabia

Nouf Alrayees · Journal of Economics, Management and Trade · 2025

Purpose: This paper seeks to investigate the direct effects of brand clues on self-identification and social-identification within the fashion industry in Saudi Arabia. Design/Methodology/Approach: Data was collected through an online survey, resulting in 1,041 quantitative respo...

Open access Research Article 10.9734/jemt/2025/v31i41279

How Corporate Social Responsibility Can Buffer the Unfavorable Outcomes of the Brand in Crisis: A Mediation Role of Corporate Hypocrisy and Gratitude in Saudi Arabia

Nouf Alrayees & Abdullah Alhidari · Journal of Economics, Management and Trade · 2021

Aims: The paper aims to clarify the conceptual relationship among CSR, corporate hypocrisy, gratitude, satisfaction with corporate COVID19 response, eWOM, and crisis resiliency. It proposes modelling the influence of CSR in the COVID19 pandemic in buffering customers’ negative be...

Open access Research Article 10.9734/jemt/2021/v27i430337