Nur Laili Fikriah

The Effect of Product Quality, Service Quality and eWOM on Repurchase Intention: Consumer Satisfaction as a Mediating Variable (Study on Consumers of Erigo Official Marketplace Products in Malang)

Yusuf Sya'roni & Nur Laili Fikriah · Asian Journal of Economics, Business and Accounting · 2024

Aims: The purpose of this study was to determine the effect of product quality, service quality and electronic word of mouth on repurchase intentions by mediating customer satisfaction on Erigo products in the shopee marketplace in Malang City. Study Design: This research uses a...

Open access Research Article 10.9734/ajeba/2024/v24i61386

Service Quality and Customer Relationship Management on Customer Loyalty: The Mediating Role of Customer Satisfaction

Said Ramadhan & Nur Laili Fikriah · Asian Journal of Economics, Business and Accounting · 2024

Aims: The purpose of this study was to determine how customer satisfaction affected the relationship between service quality, customer loyalty, and customer relationship management among McDonald's generation Z customers in Malang. Problem Formulation: (1) Does service quality ha...

Open access Research Article 10.9734/ajeba/2024/v24i61380

Exploring the Impact of Omnichannel Experience and Integration Quality on Customer Satisfaction: The Mediating Role of Perceived Value

Azzahra Lulu Alifiyah, Dhea Nanda Putri Kredana, Najwa Felaha Salsabila, Amelindha Vania & Nur Laili Fikriah · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study aims to examine the effects of omnichannel customer experience and integration quality on customer satisfaction, with perceived value as a mediating variable, within the café service context in a developing economy. The research is conceptually grounded in custom...

Open access Research Article 10.9734/ajeba/2025/v25i122076