Parelli Srinivas

Digital Marketing Strategies and Services of Public Sector Banks: A Case Study

Parelli Srinivas & P. Varalaxmi · Asian Journal of Economics, Business and Accounting · 2026

The adoption of modern technologies has taken centre stage in the banking industry. It enables banks to strengthen customer interaction, enhance brand visibility, and deliver superior services in a highly competitive environment. The current research paper entitled “Digital Marke...