Understanding Consumer Behavior in the Organic Food Market: Perceptions, Preferences and Purchase Factors
Kalyani, R. & Prabhavathi, Y. · Asian Journal of Agricultural Extension, Economics & Sociology · 2023
In light of the increasing consumer interest in health-conscious choices, particularly organic food products, this study aims to investigate the perceptions, preferences, and motivations that drive Indian consumers to purchase organic food items. Primary data was obtained from a...
Open access
Research Article
10.9734/ajaees/2023/v41i102253