Neuromarketing is fostering interdisciplinary research by integrating the fields of neuroscience, cognitive science, and psychology to uncover consumer decision-making in terms of brand recall, intention, loyalty, and consumer behaviour. It measures the consumer responses beyond...
Open access
Research Article10.9734/jesbs/2026/v39i11460
Entrepreneurship is a globally recognised catalyst for innovation, economic development, and job creation. In India, cultivating entrepreneurial skills among college students is a vital strategy for achieving economic self-reliance. Despite the governments and institutions’ effor...
Open access
Research Article10.9734/jesbs/2025/v38i41416
Aim: The study aimed to investigate tree diversity in Kuldiha wildlife sanctuary of Odisha. Twenty (20) plots of 100 sqm each were established in three different disturbed zones within the forest. Methodology: Important quantitative analysis such as density, frequency and abundan...
Open access
Research Article10.9734/jalsi/2019/v22i430132
The present study was investigated to detect polymorphic patterns of the keratin-associated protein (KAP) 6.1 gene in 54 numbers of Nilagiri and 20 numbers of Dorset x Nilagiri breeds of sheep. DNA was isolated and amplified with ovine specific primers of KAP 6.1 gene. Allele fre...
Open access
Research Article10.9734/cjast/2020/v39i2030813
The current study investigates the polymorphic patterns of keratin-associated protein (KAP) 3.2 gene in Sandyno breed of sheep. Genomic DNA was isolated from blood samples of 51 numbers of Sandyno breed. Ovine specific primer associated PCR amplification of KAP 3.2 gene revealed...
Open access
Research Article10.9734/bji/2020/v24i430112