Rahmat Kofoworola Sanusi

The Privacy-Personalization Paradox in AI-Driven Customer Experience Analytics: A Trust-Centred Integrative Review and Responsible Personalization Framework

Rahmat Kofoworola Sanusi, Abimbola Serifat Oreoluwa & Temiloluwa Paul Adetola · Journal of Engineering Research and Reports · 2026

Artificial intelligence increasingly supports personalised customer experiences through predictive analytics, recommender systems, behavioural profiling and conversational interfaces. However, the data collection and inference required for personalisation can also heighten percep...

Open access Research Article 10.9734/jerr/2026/v28i102024

Predictive Sentiment Analysis and Proactive Service Intelligence: Implications for Long-Term Customer Loyalty and Retention-A Scoping Review

Rahmat Kofoworola Sanusi, Temiloluwa Paul Adetola, Abimbola Serifat Oreoluwa & Sampson Boateng · Advances in Research · 2026

Background: Predictive sentiment analysis and proactive service intelligence are increasingly used to identify deteriorating customer relationships and support targeted service responses, yet evidence is distributed across marketing, customer relationship management, service rese...

Open access Research Article 10.9734/air/2026/v27i61753

AI-Driven Brand Communication: Power, Trust and Identity in Digital Marketing Ecosystems

Godwin Okwara, Aladeotan Kehinde Omolara, Moyosoreoluwa Odugbesan, Rahmat Kofoworola Sanusi, Adeshewa O. Ibrahim & Adetomiwa Adesokan · Journal of Economics, Management and Trade · 2026

Artificial intelligence (AI) is reshaping digital brand communication by redistributing communicative power among brands, platforms, algorithms and consumers. This review critically examines how AI-mediated tools influence power, trust and identity within digital marketing ecosys...

Open access Research Article 10.9734/jemt/2026/v32i61436