Gender Differences in Immersive Cultural Experiences among China’s Generation Z
Xingwei Li, Shiyu Fan & Riyong Li · Asian Journal of Education and Social Studies · 2025
This study explores how immersive cultural experiences shape emotional resonance, cultural identity, and behavioral intention among China’s Generation Z, with a particular focus on gender differences. Grounded in the Experience Economy and Social Identity Theory, a conceptual mod...
Open access
Research Article
10.9734/ajess/2025/v51i92451