Consumer Purchase Behaviour and Preference towards Organic Food Products in Madurai City, Tamil Nadu, India
S. Alhafeza & V. Devika · South Asian Journal of Social Studies and Economics · 2026
Growing concern about food safety, health, and environmental sustainability has increased consumers’ interest in organic food products. This study examines consumer purchase behaviour and preferences towards organic food products in Madurai City, Tamil Nadu, India. It specificall...
Open access
Research Article
10.9734/sajsse/2026/v23i71342