Sachin Rathour, Prakash Singh Badal, Virendra Kamalvanshi, Saket Kushwaha, Devegowda SR, Evans Kemboi, Bharath Kumar Mannepalli & Prakhar Deep·Journal of Scientific Research and Reports·2025
In the era of data-driven decision-making, neuromarketing has emerged as a transformative tool to understand subconscious consumer behavior by integrating neuroscience with marketing strategies. However, in the Indian context, awareness, application, and academic exploration of n...
Open access
Research Article10.9734/jsrr/2025/v31i63121
The present study conducted a comprehensive analysis of the rapeseed-mustard sector's economic dynamics in India, with a focus on Bihar's Begusarai district. The study has been carried out with the objectives of analyzing the trend in area, production and productivity along with...
Open access
Research Article10.9734/ijecc/2023/v13i113316
Climate change impacts are global, countries like India are particularly vulnerable due to their large populations and heavy reliance on agriculture. Climate change has substantial economic effects on agriculture, including shifts in productivity, crop patterns, profitability, pr...
Open access
Research Article10.9734/ijecc/2023/v13i113329
This study examined the production economics, marketing performance, and production constraints of potato (Solanum tuberosum L.) cultivation in the Bhitarwar and Morar blocks of Gwalior district, Madhya Pradesh, during 2025–26. A multistage sampling procedure was employed, wherei...
Open access
Research Article10.9734/jeai/2026/v48i94484
A sound understanding of the cost structure, profitability and marketing efficiency of sorghum is essential for designing interventions that improve farm incomes in rainfed tracts of central India, yet district-level evidence combining both dimensions remains limited for Madhya P...
Open access
Research Article10.9734/jeai/2026/v48i94440
Lentil (Lens culinaris) are a fundamental pulse crop with ancient origins and versatile uses. Lentil is mostly eaten as “dal” by converting into split pulse. Lentil is rich in protein (20-30%), dietary fiber, folate, vitamin B1 (thiamine), iron, and essential minerals. Notably, r...
Open access
Research Article10.9734/jeai/2026/v48i44137
Coriander (Coriandrum sativum L.) occupies a prominent place among the seed spices grown in India, prized both for its aromatic leaves and seeds, and it forms a valuable component of the country's spice export trade. Madhya Pradesh leads all states in coriander production, and wi...
Open access
Research Article10.9734/jeai/2026/v48i94471