Salim, Adilu Mussa

Corporate Social Responsibility and Customer Behavior Associated with Hotels in Zanzibar

Adilu Mussa Salim & Salim, Adilu Mussa · Asian Journal of Economics, Business and Accounting · 2022

As part of their market segmentation, chain branding, and or the wider issue of  customers’ increasing attention in the context of a low-carbon economy, hotels seem to be increasingly engaged in Corporate Social Responsibility activities to better capture their customer reaction,...