Role of Digital Marketing in Consumer Perception and Brand Loyalty in the Indian Automobile Industry
Sugam Kumar Sagar & Sanjay Kumar Rastogi · Asian Journal of Education and Social Studies · 2026
Digital marketing has emerged as a significant factor influencing business practices across several industries, particularly in the automobile sector. In India, the automotive market is experiencing rapid digital transformation, where traditional promotional practices are increas...
Open access
Research Article
10.9734/ajess/2026/v52i53070