Stephany Claire B. Andrade

Examining the Correlation between Marketing Mix Elements and Customer Satisfaction in Motorcycle Stores

Stephany Claire B. Andrade, Leah Mae C. Ferrel, Joean C. Agujetas, Mark Cyrus B. Yu, Yves Kit B. Yu & Mike Kevin B.Armingol · Asian Journal of Education and Social Studies · 2025

This study examined the relationship between marketing mix elements and customer satisfaction in motorcycle stores. Using the 7Ps framework—product, price, place, promotion, people, process, and physical evidence—as independent variables, and customer satisfaction indicators such...