This study assesses customer perception, customer expectation of service quality and their willingness to pay for vehicle repairs and maintenance services among patrons of small scale auto mechanics services in the Kumasi metropolis. Many organisations view service quality as onl...
Open access
Research Article10.9734/JSRR/2016/24918
Behavioural finance attempts to investigate the psychological and sociological issues that influence investment decision making process of individuals and institutions. The study investigated the effects of behavioural factors on investment decisions making by bankers in Ghana. T...
Open access
Research Article10.9734/BJESBS/2016/23353
Corporate branding has become an important tool employed by many industries in recent decades. It is described as the subliminal process by which industries use marketing strategies to attract customers to easily remember their products and services over competitors. A company’s...
Open access
Research Article10.9734/AJEBA/2017/32648