Moment marketing is the technique of connecting with customers through contextually relevant, real-time touchpoints. Due to the emergence of artificial intelligence (AI), moment marketing has been completely transformed. This study presents a comprehensive bibliometric analysis o...
Open access
Research Article10.9734/ajeba/2026/v26i62286
Handloom products represent an emotional significance in addition to their utilitarian function. It reminds us of the artistic skills and cultural uniqueness that exist in our nation. GI registrations have been granted to the handloom segment to protect the artists and maintain t...
Open access
Research Article10.9734/ajeba/2024/v24i51329
The current discussion on development emphasises the importance of empowering marginalised people in order to alleviate socioeconomic inequities and promote inclusive growth. This study aims to explore the financial empowerment of indigenous women, evaluating the complex relation...
Open access
Research Article10.9734/ajeba/2024/v24i41272
Vijay Joshi, Manish Pitke, Joshi , Vijay, Sukanta Kumar Baral, Anupkumar Dhore, Amir Hafizullah Khan, Vivek Pimplapure, Baral , Sukanta Kumar & Khan , Amir Hafizullah·Asian Journal of Economics, Business and Accounting·2023
The Russia-Ukraine conflict has created caused great “uncertainty” and has challenged many assumptions about the existence of the nation and bilateral relations. It has given rise to geopolitical tensions influencing international trade. Given the significant contribution of petr...
Open access
Research Article10.9734/ajeba/2023/v23i12983