Syeda Sidra

Do Brand Community Pages Matter for Consumer Attitude? Evidence from Youth Of Hyderabad, Pakistan

Ayesha Noor, Taha Hussain, Syeda Sidra & Sidra, Syeda · Asian Journal of Economics, Business and Accounting · 2022

The high growth of social media users has allowed marketers to analyze the potential of using social media sites for targeting the customers all around the world. Different platforms of social media has become the richest source for promotional tool and forming consumer’s attitud...

Open access Research Article 10.9734/ajeba/2022/v22i2030681

The Impact of Sponsorship on Brand Equity of Cellular Networks in Hyderabad Pakistan

Asif Ali Shah, Haris Memon, Ayesha Noor, Syeda Sidra, Aqsa Bhutto & Abraz Khan · Asian Journal of Economics, Business and Accounting · 2020

Wireless and mobile networks are quickly becoming the consequential type of network access for telecommunication services and with the emergence of modern technologies the number of users has also increased numerously. Similarly, In Pakistan advance facilitating promotions and im...

Open access Research Article 10.9734/ajeba/2019/v13i330171