Tannu Jajoria

Motives Driving Online Shoppers to Consumer-generated Reviews: An Empirical Study on Electronic Word of Mouth (eWOM) Engagement in Haryana

Tannu Jajoria & Pushp Deep Dagar · Asian Journal of Economics, Business and Accounting · 2026

Online shopping has grown rapidly across India, including in Haryana. This growth has led to an explosion of consumer-generated review content that shapes purchase decisions in ways that traditional marketing cannot replicate. Electronic word of mouth (eWOM) is broadly understood...