Understanding Consumer Perceptions of Local Horticultural Products Using Factor Analysis in Kumaon Region of Uttarakhand, India
Tara Chandra & Ravi Sanwal · Asian Journal of Agricultural Extension, Economics & Sociology · 2025
This study examines consumer perceptions of locally produced horticultural products in the Kumaon region of Uttarakhand, with the objective of identifying key factors influencing their market acceptance and commercialization potential. A cross-sectional descriptive research desig...
Open access
Research Article
10.9734/ajaees/2025/v43i122869