Artificial intelligence has become embedded in three enterprise decision domains that are usually studied separately: customer experience, marketing intelligence and anti-money-laundering analytics. Their technical foundations overlap, yet their objectives, evidence conditions, e...
Open access
Research Article10.9734/jsrr/2026/v32i94451
Rahmat Kofoworola Sanusi, Temiloluwa Paul Adetola, Abimbola Serifat Oreoluwa & Sampson Boateng·Advances in Research·2026
Background: Predictive sentiment analysis and proactive service intelligence are increasingly used to identify deteriorating customer relationships and support targeted service responses, yet evidence is distributed across marketing, customer relationship management, service rese...
Open access
Research Article10.9734/air/2026/v27i61753
Ilham Bangsim Mohammed, Temiloluwa Paul Adetola & Nawas Abubakar·Advances in Research·2026
Artificial intelligence is becoming embedded in organisational communication through message generation, conversational agents, monitoring systems, decision support, and automated service recovery. During crises, these functions offer speed, scale, consistency, and continuous ava...
Open access
Research Article10.9734/air/2026/v27i51747
Artificial intelligence increasingly supports personalised customer experiences through predictive analytics, recommender systems, behavioural profiling and conversational interfaces. However, the data collection and inference required for personalisation can also heighten percep...
Open access
Research Article10.9734/jerr/2026/v28i102024
Bella Isen, Fausiyat Olawepo Moyosore, Temiloluwa Paul Adetola, Adesewa Kofoworola Lawal, Mercy Amuna, Prince Yeboah Ntim & Richard Asamoah Kwarteng·Asian Journal of Economics, Business and Accounting·2026
The fast development of e-commerce has made competition stiffer and made the necessity of knowing customer behaviour stronger in digital touchpoints. This has led to customer analytics becoming one of the most important capabilities of maximizing sales funnel conversion and custo...
Open access
Research Article10.9734/ajeba/2026/v26i12136