Tonny Hendratono

Analyzing the Green Marketing Mix through Social Media in Community-based Agrotourism Development to Support Carrying Capacity: A Case Study in Wates Jaya Tourism Village, West Java

Ade Arqam Hidayat, Tonny Hendratono, Ahmad Hidayat & Tuswoyo Tuswoyo · South Asian Journal of Social Studies and Economics · 2026

Tourism growth in Bogor has intensified pressure on established destinations, creating a need for community-based alternatives that can support local livelihoods while respecting environmental carrying capacity. This study examines how the Green Marketing Mix—product, price, plac...

Open access Research Article 10.9734/sajsse/2026/v23i91389

Exploring Tourists’ Characteristics and Motivation in Cultural Tourism: Evidence from Taman Mini Indonesia Indah

Nicko Gana Saputra, Tonny Hendratono & Derinta Entas · South Asian Journal of Social Studies and Economics · 2025

This study aims to identify and analyze the characteristics and motivations of tourists visiting Taman Mini Indonesia Indah (TMII), focusing on demographic, geographic, psychographic, and travel pattern dimensions, as well as the dominant motivational factors influencing their vi...

Open access Research Article 10.9734/sajsse/2025/v22i121219

Integrated Tourism-Based Homestay Service Quality: A Gap Analysis in the AEWO Mulyaharja Tourism Village

Baskoro Harwindito, Tonny Hendratono, Sugiarto & Derinta Entas · South Asian Journal of Social Studies and Economics · 2025

Aims: To identify the gaps in the quality of homestay services in the Agro Edu Wisata Organic (AEWO) area of Mulyaharja, Bogor City, against the Standard of Guesthouse Business established by the Ministry of Tourism and Creative Economy. In the context of Community-Based Tourism...

Open access Research Article 10.9734/sajsse/2025/v22i121217